Paid Search (SEM)
Capture Leads Right Where They Search
Increase your search engine ranking results
Search engine marketing (SEM) combines organic and paid search strategies including pop-ups, banner ads and visual ads, to drive relevant traffic to your website.
Many Vancouver-based businesses have found paid search to be an efficient and effective way to reach their audience. But in a super competitive market in Vancouver, there is little room for error, that’s where Lodestar Digital comes in.
How it works
Our paid search specialists start with in-depth research to identify your target market. Using these insights, we craft targeted ad copy for Google Ads and other PPC campaigns. The result? Relevant traffic that helps you achieve your business goals while staying on budget.
Beyond individual campaigns, our digital marketing team builds long-term customer acquisition strategies across multiple online advertising networks. We help businesses of all sizes develop PPC campaigns, foster client relationships and maximize ROI.
What's Included
There are three plan options to choose from:
1.
Basic
The Basic Plan is ideal for a single marketing objective within one geographically targeted area. Includes one campaign with one to two ad groups (two service/product category) on website.
- Keyword Research
- Custom campaign creation
- Bid strategy and adjustments
- Conversion setup
- Continual optimization
- Call tracking in Google Ads
- Monthly performance reporting
2.
Creative & Content Development
First impressions are everything in a crowded social feed. Our creative team pairs persuasive copywriting with professional design to stop the scroll and communicate your brand’s unique value proposition effectively.
- Keyword Research
- Competitive analysis
- Custom campaign creation
- Additional product categories to advertise
- Conversion setup
- AI-powered ad solutions
- Continual optimization
- Call tracking in Google Ads
- Local search targeting
- Monthly performance reporting
3.
Optimization & Performance Management
Paid social is never “set it and forget it.” Through constant monitoring and expert oversight, we protect your investment by reacting to real-time data and keeping you informed through transparent, high-level communication.
- Dedicated Client Success Team Member
- Keyword Research
- Competitive analysis
- Custom campaign creation
- Additional product categories to advertise
- Multiple geo-target locations
- Conversion setup
- AI-powered ad solutions
- Continual optimization
- Call tracking in Google Ads
- Local search targeting
- Remarketing campaigns
- Monthly performance reporting
Not just any paid search strategy...
We also recommend the following products to enhance your reach.
SEO
Ensure your business is the immediate answer when potential customers search for relevant solutions.
Programmatic
Take your branding message directly to your niche audience at the right time.
Sponsored Content
Build your credibility by embedding your brand’s story within a trusted editorial environment.
Content
Craft high-quality, strategic messaging that captures attention and converts casual scrollers into loyal customers.
Our Work
Cut Through The Noise.
The internet’s a mess. Let us make sense of it for you. Pretend like you knew it all along and subscribe.