Brougham Outdoor is synonymous with quality, sophistication, and timeless design. For this campaign, our objective was to mirror the luxury of their physical collections within the digital space. We focused on creating an aspirational atmosphere that invites customers to reimagine their personal environments through a lens of curated comfort. By blending high-end editorial aesthetics with a seamless user journey, we transformed Brougham’s digital presence into an immersive brand experience. Every touchpoint, from the first ad impression to the final click on the website, was designed to evoke the warmth, durability, and exclusivity that define the Brougham name.
Brougham Outdoor
Branding
With over 40 years of experience, Brougham built a reputation for providing outstanding customer service and offering the best outdoor furniture in Vancouver. When the business transitioned to Brougham Outdoor, Lodestar Digital developed a brand identity that conveyed a commitment to quality craftsmanship, durable designs, effortless style, and a mission to help their customers. This was successful in conveying their vision as the leading destination for luxury outdoor living, recognized for our innovative designs, unparalleled quality, and exceptional customer experience.
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Website
Website
The increased traffic to Brougham Outdoor's website can be attributed to its clean, modern design that effectively highlights the brand's focus on quality and sophistication. The layout uses high-quality, aspirational imagery to showcase the furniture in beautifully designed outdoor spaces, which likely draws in customers interested in premium, stylish outdoor living. The minimalist design and ample whitespace give the site an elegant, upscale feel, while the clear messaging like “Elevate Your Outdoor Space” emphasizes the brand’s commitment to curated comfort and durability. Additionally, easy navigation options and a call-to-action button (“View Outdoor”) make it user-friendly, encouraging visitors to explore more of the product offerings. These elements collectively provide an enjoyable and visually engaging experience, helping to drive traffic and keep visitors engaged.
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Social Media
Social Media
Brougham Outdoor's social media is effective due to its cohesive, high-end aesthetic that aligns with the brand’s focus on elegance and timelessness. Using a muted, natural color palette, the grid creates visual harmony while enhancing brand identity. It balances variety with alternating product shots, lifestyle images, and text-based posts, which capture different aspects of the audience’s interest. The inclusion of phrases like “Elevate Your Outdoor Space” adds an aspirational tone, appealing to luxury-seeking followers. High-quality imagery highlights the furniture's craftsmanship, conveying value and quality, making the overall presentation polished, inspiring, and visually engaging.
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Programmatic Display
This digital ads for Brougham Outdoor has likely achieved a high CTR due to its inviting, upscale aesthetic that aligns seamlessly with the brand's luxurious appeal. The dark, moody evening setting and carefully arranged furniture evoke a sense of warmth and exclusivity, drawing in viewers who aspire to elevate their outdoor spaces. The ad’s clean design and prominent "Shop Now" button provide a clear call to action, making it easy for viewers to take the next step. Additionally, the consistent use of branding elements, like the logo and the “Elevate Your Outdoor Space” tagline, reinforces brand identity, creating a cohesive and memorable experience that resonates with potential customers.
What are Programmatic Display Ads?
What are Programmatic Display Ads?
Get your ads in front of the right people, at the right time, in the right place.
Related Services
SEO
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Paid Search (SEM)
Bypass the wait for organic growth by placing your brand at the very top of search results exactly when local customers are ready to buy.
Branding & Design
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Content
Craft high-quality, strategic messaging that captures attention and converts casual scrollers into loyal customers.
Our Work
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