To drive recruitment for Seaspan’s specialized roles, we developed a cohesive digital ecosystem designed to meet talent exactly where they are. By blending high-precision data with broad-market visibility, our campaign strategy moved beyond simple job postings to create a compelling brand narrative. From hyper-targeted programmatic placements to high-impact physical displays, each digital product was engineered to maximize engagement and streamline the path to application.
Seaspan
Programmatic Display
The programmatic digital ads for the Seaspan campaign had a significant impact, achieving a click-through rate (CTR) of 0.41%. This demonstrates the ads’ effectiveness in engaging the target audience and driving traffic to Seaspan’s recruitment landing page. The data-driven approach of programmatic advertising ensured that the ads reached the most relevant potential applicants, contributing to the overall success of the campaign by enhancing visibility and encouraging applications for the specialized job categories.
What are Programmatic Display Ads?
Get your ads in front of the right people, at the right time, in the right place.
Digital Out Of Home
Digital Out Of Home
The Digital Out of Home (DOOH) component of the Seaspan campaign played a crucial role in increasing brand visibility and awareness among potential applicants. By strategically placing digital ads in high-traffic locations, the campaign effectively captured the attention of a broader audience beyond the reach of online channels. This omnichannel approach complemented the digital strategy, reinforcing the campaign's message in the physical world and driving further interest and engagement in Seaspan's job vacancies. The heightened awareness generated by DOOH contributed to the strong overall response and successful recruitment outcomes.
Social Media
Social Media
Organic social media significantly boosted the Seaspan campaign by fostering engagement and building a community around the recruitment effort. By sharing compelling content related to the job opportunities and the company's culture, the campaign effectively reached and resonated with a broad audience. This approach not only enhanced brand awareness but also encouraged potential applicants to learn more about the positions and apply. The ongoing interaction and positive engagement on social platforms helped maintain momentum throughout the extended campaign period, contributing to the high number of applications and successful hires.
How can we help with your organizations’ Social Media strategy?
A consistent social media presence is proof that your brand is alive.
Related Services
Digital Out of Home
DOOH delivers cost-effective digital signage with greater reach and targeted messaging.
Programmatic
Take your branding message directly to your niche audience at the right time.
SEO
Ensure your business is the immediate answer when potential customers search for relevant solutions.
Video Content
Bring your brand to life with video that gets noticed.
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